New Standard Security Services Pvt. Ltd. is a well-established security agency headquartered in Kidwai Nagar, Kanpur, with its main office located in the Marble Market near South X Mall. Formally incorporated in early 2020 under directors Ashish Gupta and Vinayak Gupta, the firm draws on over 15 years of industry experience under the leadership of its founder, Mr. Keshav Gupta. It is a PSARA-certified and government-registered organization that maintains a strong 4.1-star reputation, serving a wide variety of sectors including healthcare, industrial plants, and residential societies throughout Uttar Pradesh and North India.

The agency provides a comprehensive range of protective services, including 24/7 manned guarding, armed security, and elite bouncer services for VIPs and corporate events. Their personnel are rigorously background-verified and undergo continuous on-the-job training to manage tasks like access control, patrolling, and CCTV monitoring. Beyond physical security, the company offers integrated facility solutions such as professional housekeeping and specialized locksmith services, including digital door lock repairs and computerized duplicate key making for vehicles and lockers.